Amazon Music has unveiled its year-end listening recap feature, “2025 Delivered,” positioning itself as a direct competitor to Spotify’s widely popular “Wrapped.” The new tool provides users with a personalized summary of their annual music, audiobook, and podcast habits, aiming to capture the same engagement and shareability that Spotify has successfully cultivated.
Personalized Recaps and Shareable Stats
“2025 Delivered” presents users with their top artists, songs, and genres in a visually engaging format. The feature mirrors Spotify’s approach by compiling personalized data into shareable cards designed for easy posting on social media. The key difference lies in Amazon’s integration with Alexa devices. Users with Alexa-enabled devices can now see the song they most frequently requested from their voice assistant throughout the year—a unique data point not offered by competitors.
Gamification Through Badges
To enhance user engagement, Amazon Music has introduced a system of badges that reward specific listening behaviors. The “Trendsetter” badge recognizes early listeners of rising albums, while the “Headliner” badge is awarded to fans who rank highly among an artist’s most dedicated listeners. This gamified approach encourages competition and sharing, further driving user activity.
Global Availability and Requirements
“2025 Delivered” is currently available in 14 countries, including the U.S., U.K., Germany, Japan, and Brazil. To participate, users must have accumulated a substantial amount of listening history on the platform. Amazon Music’s move to launch its own annual recap highlights the growing importance of these personalized experiences in retaining users and attracting new subscribers.
The success of Spotify Wrapped has effectively set a new industry standard. By replicating and innovating upon this model, Amazon Music is vying for a larger share of the music streaming market. The addition of Alexa integration suggests a strategy to leverage Amazon’s broader ecosystem to capture unique user data and reinforce platform loyalty.
